What We Have Here is a Failure to Communicate …
March 17th, 2010 by KathleenHave you ever thought that by failing to respond to someone who has reached out to you, you in effect stopped the action? How fast AND whether you respond at all to those reaching out to you has a great impact and you might not even know it.
I hear it time and time again; the president thinks he/she is being ‘hands off’ and empowering their staff to perform great feats without micromanaging them. The staff of that same president tell me they never know if they are going in the right direction because they never hear back from their leader. So, they make decisions and move the initiatives along; making ‘executive decisions.’ From time to time, the president says,"Why did you do that without checking with me first!!?" Out of respect for their leader (and their job security) the staff does not turn to the president and screen, "I TRIED TO CHECK WITH YOU BUT YOU NEVER RESPOND TO MY EMAILS, OR MY VOICE MAILS AND YOU HATE IT WHEN I COME AND STAND AT YOUR DOOR TO GET YOUR ATTENTION"!
And so the frustration continues. Even if your team is phenomenal and eventually chooses without your input, you slowed the process but making them hesitate out of respect for you. At the very least, hit ‘reply’ and say, “Got it, looks good. Keep up the good work.” Or, “Can you Cliff-note your message? Give me the broad strokes.” Or, “On the road this week, little access to email, leave me a voicemail message on my cell please.” Or, “Back in the office on Friday, let’s talk.” None of these messages take much time but they speak volumes to your team.
And, it’s not just the C-suite who neglect to respond to others. Professionals from all levels can be guilty of sluggish responses.When you do not respond to others with return telephone calls, emails, or sticking your head in someone’s office, you start a cascade effect with anyone involved with those communications. It can go way beyond the person who initially reached out to you. And with the way our business market changes these days, those sales people you are blowing off could potentially be a huge client tomorrow. If you treat them badly, do you really think they will not respond in kind?
Everyone is busier than busy these days, but the bottom line is, if you’re too busy to communicate yourself, get a great assistant and direct them to respond (in your words) for you. But above all, DO RESPOND.
If you’re on the other end, throwing blame at someone who is not responding to you, be sure you’re not ’standing in a glass house, throwing rocks.’ Look to see where you are not responding to others and take on your own ‘Timely Response Challenge’ e.g. your children, the sales people you’re putting off because because you don’t want to tell them you’re not at all interested, a friend who has more time for you than you have for them, an aging parent, your spouse, someone you think is less busy or less important as yourself (No! I know you wouldn’t do that intentionally but when was the last time you actually looked into the eyes of your server, at a restaurant and thanked them for serving you, rather than keeping your head in the menu or stayed on the telephone or talking with the person across the table, while you ordered your meal, somewhat absent-mindedly?)
If you’re a service provider, not responding to clients is the kiss of death for your business. Thinking an answer to a client is not the same as email, telephone or even texting. By not responding on the same day, you’re telling your clients they are just not that important. And, since they are as busy as you are, they may start to look for someone who actually wants to respond to their needs and earn the fees they’re paying. If you’re too busy to respond to them, you must at least send a quick apology message that says, So sorry, tied up with another client, can we speak later? Then you must, must, must put it on YOUR ‘to do’ list to call them back that same day. Even if you are too tired to give them your best, call them back as soon as you can squeeze in for a few minutes and turn on your ‘shine.’
Ideally, you’ll want to find out what type of communication your clients prefer. I have some clients who respond best to the occasional email, some only text messages, and others prefer a telephone call. I do my best to accommodate their preference while still maintaining my own natural rhythms.
We should all also be respectful of our team’s need for work-to-life balance and integration too. Everyone deserves a life outside of the office. If you think of something you’d like to discuss with someone who works for you and it’s after work hours, DO NOT CALL THEM! Feel free to write an email but save it to your drafts file and send it bright and early the next morning, unless you know for certain that the person you’re reaching out to is a ‘night owl’ and gets a second wind at night. You do not have to feel obligated to respond to requests after hours, either. Just remember, if you get in the habit of responding at all hours, you train your colleagues that it is alright to contact you after hours. Again, write your responses and save them to your drafts file. Then set an alarm for the next morning to remind you to send them out. Better yet, turn off your phone and actually experience your children growing up. That blessing will be over in the blink of an eye; if you work through it instead, you just might miss the whole experience!
RECAP:
• Respond quickly to those who reach out, even if it’s to say, “Can’t do it now,” “Not interested,” Or, “So sorry, tied up with another matter,” etc.
• If you’re too busy, delegate your thought delivery… a good assistant is worth their weight in gold!
• Follow up when you say you will or communicate your tardiness apology and re-promise the time you’ll get back to them.
• Be kind to sales and service people; you may need them one day.
• Guard your ‘down time’ like a mother bear protecting her cubs.


